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Add to Calendar 11/9/2018 11/11/2018 America/Chicago 2018 AVCA Annual Conference For more info, visit avca.regstep.com Richardson, TX AVCA avcainfo@junct.com true MM/DD/YYYY

Conference Agenda

2:00 - 5:00
Exhibitor Check-in and Set-Up
All exhibits must be show ready by 6:30 pm on Thursday
7:00 - 9:00
Welcome - Hospitality - Checkin Mixer
Hor d’oeuvres and Beverage
7:15 - 6:00
Exhibit Hall Open
7:50 - 8:00
Presidents's Welcome
8:00 - 8:50
Advances in Education and Research
David Starmer BSc, DC, MHS
Dana Hollandsworth DC
9:00 - 9:50
If I could only adjust the atlas
Donna Gigliotti, DC
Are your clients buying it?
William Ormston, DVM
9:50 - 10:20
Break in Exhibitor Area
10:20 - 11:10
Why Your Marketing Tactics Are Failing You
Luis Saldana
Analysis and Treatment of Equine Fascial Lines
David Lundquist, DC
Starmer Workshop*
11:20 - 12:10
How to Use Social Media to Grow Your Business [Workshop]
Luis Saldana
Analysis and Treatment of Equine Fascial Lines (cont.)
David Lundquist, DC
12:10 - 1:20
Lunch on Own
1:20 - 2:20
AVCA General Membership Meeting
2:30 - 3:20
Posture: Increase adjusting power, preserve your resources, communicate with your patient
Amy Hayek, DVM
When Less is More: An Equine Chiropractic low force combination technique to improve patient outcomes.
Robin Robinett, DVM
3:20 - 3:50
Break in Exhibitor Area
3:50 - 5:40
Science and Practice Management: How Kinesiology Taping Improves Results and Practice Growth
Wendy Coren, DC
M.A.P. Techniques are Massage and Acupressure Protocols
Lola Michelin, BSc, LMT
* Capacity and Adaptability Workshop. Location TBA. Workshops will be scheduled throughout the day. There is No Charge, but you MUST have signed up for this workshop at the time of registration. Your workshop time will be listed on the back of your name badge.

Lecture Details

David Starmer

Advances in Education and Research

Technology has been drastically changing the way we teach, learn and conduct research in health care education. Many institutions have shifted towards exploring technology to provide more interactive learning opportunities, visually rich presentations, enhance point of access to learning, enhance learner feedback quantity/quality/relevance, increase practice opportunities, create a more diverse learning environment, improve patient safety, enhance clinical effectiveness, and provide a system for quality assurance. This presentation will showcase many examples of how basic and advanced technology has been used in chiropractic education settings around the world in the spirit of inspiring Animal Chiropractors and Veterinarians to adapt similar uses for their own purposes and goals. Dr. Dana Hollandsworth and I will jointly deliver the lecture to deliver a fresh touch.
Donna Gigliotti

If I could only adjust the atlas

This lecture will look at the neurological, circulatory, CSF implications of upper cervical misalignments and their global effects on the body.
William Ormston

Are your clients buying it?

Dr. O will look at the prospect of selling chiropractic to animal owners. Selling one visit or many, you must understand the principle if you are going to get them to allow you to adjust.
Luis Saldana

Why Your Marketing Tactics Are Failing You

The number one reason why most business owners fail at marketing is because they start with marketing. Posting on Facebook, Tweeting, or sending emails without a well-defined marketing strategy are only rogue tactics. Ring a bell? Marketing is an essential part of every business. A great marketing strategy will build brand awareness, increase sales, and engage customers. Attend this presentation and learn how to reach the right audience, create a winning offer, and grow your practice that right way.
David Lundquist

Analysis and Treatment of Equine Fascial Lines

Using some of the newest research of the equine fascial lines this lecture will present an anatomical review of the most recent understanding of the fascial lines and their function. Two new fascial lines have been found in the last year and will be presented in this lecture. With understanding of the location of the lines the participants will be shown how specific treatment can aid the effectiveness of the chiropractic adjustment.
Luis Saldana

How to Use Social Media to Grow Your Business [Workshop]

Social Media envy is real. What is Social Media envy? It’s the helpless feeling you get in your gut when you see your competitors Facebook page thriving and growing, and not to mention, taking your potential clients away right in front of you. Are you ready to take action and gain control? Or just sit back and watch from the sidelines? This Social Media Marketing Training Workshop will show you what you need to know to grow your business through Social Media Marketing and how to use online tools to get real business results. This will be an hands-on training, so make sure to bring your laptop and a smart phone!
Amy Hayek

Posture: Increase adjusting power, preserve your resources, communicate with your patient

In this lecture I will discuss the steps animal adjusters can take to become more safe in their adjustments. The posture of the adjuster communicates volumes to the animal, and using this coupled with the biophysics of the body can improve outcomes while preserving the adjuster's body.
Robin Robinett

When Less is More: An Equine Chiropractic low force combination technique to improve patient outcomes.

The lecture will introduce and describe use of a combination of chiropractic techniques, myofascial and muscle release techniques and muscle, bodywork techniques that are combined into a low force type of chiropractic adjustment. The techniques include the common techniques taught in the animal chiropractic basic course as well as Basic technique. Muscle and myofascial techniques will be discussed and how they are combined, including use of Rock Blades. A modification of the Masterson Method, an Equine body work technique will also be discussed and how these techniques can be used to aid in the adjustment. Use of this combination of techniques results in an extremely low force type of chiropractic adjustment that aids in relaxing the muscle contractions and spasms that contribute or cause the chiropractic subluxations. These type of combination techniques result in the use of much less force, so that the patient relaxes and enjoys the adjustment more. The techniques require less effort and strength on the part of the clinician performing the adjustment, so helps to decrease on the wear and tear on the clinician over time. We will also discuss home exercises that can be added to help prolong the interval between adjustments and help to maintain the adjustment.
Wendy Coren

Science and Practice Management: How Kinesiology Taping Improves Results and Practice Growth

This lecture will focus on the local and global applications of kinesiology tape. This involves presenting the big picture and the attention to small areas of pain or restriction, creating a more whole animal approach to optimal function. In addition, it will cover how to communicate the effectiveness to your clients to bolster your practice and keep you in the forefront of their animal care needs.
Lola Michelin

M.A.P. Techniques are Massage and Acupressure Protocols

The M.A.P. for Hocks uses a specific combination of massage and acupressure techniques to address the joint dysfunctions common to the hock or talocrural joint. The protocol is designed to help restore the proper relationship between mobility and stability of the joint and can be used in conjunction with chiropractic or when the joint cannot be directly accessed.
7:30 - 6:00
Exhibit Hall Open
8:00 - 8:50
When Less is More: A small animal chiropractic low force combination technique that improves patients outcomes.
Robin Robinett, DVM
The adjustment is enough: What did I miss?
Amy Hayek, DVM
9:00 - 9:50
Ways to improve the quality of the older dogs life using functional neuology, techniques, assistance tools.
Donna Gigliotti, DC
The adjustment is enough: What did I miss? (cont)
Amy Hayek, DVM
9:50 - 10:20
Break in Exhibitor Area
10:20 - 12:10
Neuromuscular Reflex Testing Made Easy
Dina LiVolsi, DC
Creating a Value-based Marketing Program for Multiple Audiences
Kimberly Beer
12:10 - 1:40
Lunch on Own
1:40 - 2:30
Improving Canine Mobility Using IASTM Techniques
Wendy Coren, DC
Improve the Horse's Posture and Performance by Releasing Fascial Restrictions around the Upper Airway and Alimentary Tract and Cervical Spine.
Patricia Bona, DC
2:40 - 3:30
A Revolutionary Method to Diagnose and Treat Rear Leg Weaknesses - Canine
Sherry Gaber, DC
Rebalancing The Body Using Myofascial Meridians: How to Fix More Than Just the Part – And Have It Last
Laura Lee, DVM
3:30 - 4:00
Break in Exhibitor Area
4:00 - 5:50
Canine Orthotics, Complementing Daily Practice
Paul Brumett, DVM
(Casting Dog Lab on Sunday)
Cause & Effect in Equine Hoof Form: Understanding the Body/Hoof Connection
Steven Hebrock, MS, BA
6:00 - 7:30
Social Hour
(Family Friendly)
Hor d'oeuvres and Beverage (Cash Bar)
Murphey Patio
Horse Labs (8:00am - 2:30pm)
Instructions
  • Check In at Registration Desk 1 Hour Before Lab for Instructions
  • Pre-Registration Required
  • Lab is Non-Transferable/Non-Refundable
Labs
  • Lab 1: John Faherty, DC - Adjustments, receptors and making your adjustments more effective
  • Lab 2: David Lundquist, DC - Equine Fascial Line Treatment
  • Lab 3: Robin Robinett, DVM - Equine chiropractic low force combination technique
  • Lab 4: Lola Michelin, BSc, LMT - M.A.P. for Hocks

Lecture Details

Robin Robinett

When Less is More: A small animal chiropractic low force combination technique that improves patients outcomes.

The lecture will introduce and describe use of a combination of chiropractic techniques, myofascial and muscle release techniques and muscle, bodywork techniques that are combined into a low force type of chiropractic adjustment. The techniques include the common techniques taught in the animal chiropractic basic course as well as Basic technique. Muscle and myofascial techniques will be discussed and how they are combined, including use of Rock Blades. A modification of the Masterson Method, an Equine body work technique will also be discussed and how some of those techniques can be used in the dog and cat to aid in the adjustment. Use of this combination of techniques results in an extremely low force type of chiropractic adjustment that aids in relaxing the muscle contractions and spasms that contribute or cause the chiropractic subluxations. These type of combination techniques result in the use of much less force, so that the patient relaxes and enjoys the adjustment more. The techniques require less effort and strength on the part of the clinician performing the adjustment, so helps to decrease on the wear and tear on the clinician over time. We may also discuss home exercises that can be added to help prolong the interval between adjustments and help to maintain the adjustment.
Amy Hayek

The adjustment is enough: What did I miss?

Often doctors wonder what element of the adjustment they missed in their diagnosis. This lecture will examine what happens between the initial adjustment and the follow up, and why TIME is one element of the adjustment that is often overlooked. Three major elements of the adjustment include finding the primary subluxation, allowing the body to remove waste products, and how to approach the follow up adjustments.
Donna Gigliotti

Ways to improve the quality of the older dogs life using functional neuology, techniques, assistance tools.

This lecture will cover some basic neurology concepts that can be used to help improve the quality of an older dogs life. We will also explore specific chiro techniques, and assistance tools that are out there for the older dogs.
Dina LiVolsi

Neuromuscular Reflex Testing Made Easy

This is a two hour introduction into the world of neuromuscular reflex testing (NMRT). Commonly known as "muscle testing" this tool will greatly aid the animal chiropractic practitioner. This class will provide an easy, stress-free, uncomplicated method of learning, and then mastering, the NMRT in an interactive setting. Common misconceptions will be cleared up, myths debunked and the whole process de-mystified. Scientific evidence of the efficacy of the NMRT will be presented. Hands-on activities will be included to allow participants ample opportunity to experience for themselves this method that has been used by integrative health providers for decades. As requested by prior participants, this class has been expanded to include additional time to further demonstrate practical applications. Separate lab time with animals are offered. Come - learn and have fun!
Kimberly Beer

Creating a Value-based Marketing Program for Multiple Audiences

Learn how to mindfully create and balance your value-based marketing messages across multiple target markets through social media, email, and networking.
Wendy Coren

Improving Canine Mobility Using IASTM Techniques

This presentation will address mechanoreceptors and their roll in the effectiveness of IASTM techniques. The lecture will provide a practical understanding of the anatomy, physiology and function of the connective tissue receptors involved in canine mobility .Specific technique applications for nociception, relaxation and improved glide will be demonstrated. Applications will be discussed involving the use of an IASTM blade instrument for improved glide, reduced swelling, increased range if motion and awareness.
Patricia Bona

Improve the Horse's Posture and Performance by Releasing Fascial Restrictions around the Upper Airway and Alimentary Tract and Cervical Spine.

Posture is the Language of the Horse. If it is not pretty it probably is not working as efficient as it can. I will be teaching you how to recognize and release subtle to profound postural issues in the neck and shoulder of the horse caused by chronic myofascial restrictions. These restrictions are normally form old injuries and concomitant compensations that we need to view as Red Flags as they hold a history of restriction to unwind. Learn to observe subtle and profound restrictions and misalignments a horse's neck, shoulders and fore limb that may indicate chronic compensations affecting their health and performance. Learn to Find it, Feel it, Fix it.
Sherry Gaber

A Revolutionary Method to Diagnose and Treat Rear Leg Weaknesses - Canine

Sherry Gaber, D.C. will introduce a revolutionary method to diagnose and treat rear leg weaknesses. This approach can dramatically change an animal's life and health immediately. You'll learn how the neurology of an upper cervical misalignment affects rear leg weaknesses and why clearing the brain stem works for engaging the rear legs. You'll walk away knowing how to diagnosis rear leg weaknesses (visual cues and signs), how to do the adjustment and how to double check you've got alignment and a cleared brain stem.
Laura Lee

Rebalancing The Body Using Myofascial Meridians: How to Fix More Than Just the Part – And Have It Last

Functional use of myofascial meridians to rebalance the body, using longitudinal and leg lines, helps to make adjusting easier for both patient and practitioner. Use of longitudinal lines helps to fascially integrate the front and hind legs with the body for better results after chiropractic treatment. Use of the leg lines helps to release muscle imbalances for easier adjustments of joints, and to maintain correct alignment for prevention of injury. Knowledge of myofascial meridians can help with diagnosing the root of recurrent injuries for those frustrating lameness cases, by looking for compensations along the associated lines. Cases from the author's practice will be used to illustrate the use of myofascial meridians and chiropractic for rebalancing the body. Most of her research has been done treating agility dogs.
Paul Brumett

Canine Orthotics, Complementing Daily Practice

When practicing veterinary medicine and complementary therapy, many of our clients are looking for alternatives to surgery for orthopedic injuries such as Cranial cruciate ligament tears. Although surgery may be the best course in many cases, conservative therapy with bracing has its place. This presentation with go over a brief history of canine orthotics, biomechanics, recent research, appropriate use, the casting/leg impression process, helpful tips on casting, fitting and maintenance and include multiple case studies to illustrate appropriate use.
Steven Hebrock

Cause & Effect in Equine Hoof Form: Understanding the Body/Hoof Connection

The intimate relationship between the shape and condition of a given horse’s body, the type and extent of movement it does, and its hoof form, is not well understood by most equine professionals, with myriad misconceptions about how one of these can and does affect the others. A proper understanding of these connections, however, can provide the animal chiropractic professional with an additional means of accurately diagnosing body and movement issues. This presentation will clarify the interdependencies between body, movement, and hoof form to better equip the animal chiropractic professional to: understand both the role hoof form plays in whole-body health, and its usefulness as a diagnostic tool; distinguish between cause and effect when analyzing hoof form; and visually and aurally assess hooves for proper form and balance.

Lab Details

John Faherty

Adjustments, receptors and making your adjustments more effective

In this lab, I will present the evaluation I use at horse events, which includes a brief gait analysis, palpation, observation, suggestions for the owner to continue at home to enhance the benefits of your adjustments, and if time permits, help anyone with specific troublesome or ineffective adjustments.
David Lundquist

Equine Fascial Line Treatment

This lab is designed to allow each participant to evaluate, discuss and perform treatment techniques on the equine fascia. Four different techniques will be demonstrated and each participant will be given the opportunity to perform each of the techniques. The end goal is to have each person feel confident enough to begin using the techniques when they return to their practice.
Robin Robinett

Equine chiropractic low force combination technique

The lab will demonstrate and teach the participants to use a combination of chiropractic techniques, myofascial and muscle release techniques and muscle, bodywork techniques that are combined into a low force type of chiropractic adjustment. The techniques include the common techniques taught in the animal chiropractic basic course as well as Basic technique. Muscle and myofascial techniques will be discussed and how they are combined, including use of Rock Blades. A modification of the Masterson Method, an Equine body work technique will also be discussed and how these techniques can be used to aid in the adjustment. Use of this combination of techniques results in an extremely low force type of chiropractic adjustment that aids in relaxing the muscle contractions and spasms that contribute or cause the chiropractic subluxations. These type of combination techniques result in the use of much less force, so that the patient relaxes and enjoys the adjustment more. The techniques require less effort and strength on the part of the clinician performing the adjustment, so helps to decrease on the wear and tear on the clinician over time. We will also discuss home exercises that can be added to help prolong the interval between adjustments and help to maintain the adjustment.
Lola Michelin

M.A.P. for Hocks

Learn to use a specific combination of massage and acupressure techniques to help restore balance in the talocrural joint and associated hock structures.
7:30 - 6:00
Exhibit Hall Open
8:00 - 9:50
Functional Neurology...The Chiropractor of Today
Patricia Holl, DC
Why is Chiropractic Not Working?
William Ormston, DVM
9:50 - 11:20
Break in Exhibitor Area
Grand Drawing at 11:00
11:20 - 12:10
Keeping Shoulders and Stifles Out of Trouble
Laura Lee, DVM
Advances in the Prevention and Treatment of Navicular Syndrome (Equine Podotrochlosis)
Stuart Garber, DC, PhD
12:20 - 1:10
The Benefits of DCs in DVM Practices - The Art of Integration
Emily McLeod, BS, DC
Jane the Orangutang: Animal Chiropractic History
Petra Sullwold, DC
1:20 - 2:10
The Value of Animal Chiropractic
Amy Hayek, DVM
2:10 - 2:30
Turn in Attendance Sheets to AVCA
2:30 - 5:30
Exhibitors Break Down
Dog Labs (8:00am - 2:10pm)
Instructions
  • Check In at Registration Desk 1 Hour Before Lab for Instructions
  • Pre-Registration Required
  • Lab is Non-Transferable/Non-Refundable
Labs
  • Lab 1: Wendy Coren, DC - IASTM Techniques
  • Lab 2: Sherry Gaber, DC - Treat Rear Leg Weaknesses
  • Lab 3: Donna Gigliotti, DC – Palpation
  • Lab 4: Robin Robinett, DVM – Chiropractic low force combination technique
  • Lab 5: Paul Brumett, DVM - Orthotics
  • Lab 6: Mindy Neal, DC - Show Steer Adjusting

Lecture Details

Patricia Holl

Functional Neurology...The Chiropractor of Today

The chiropractor of today is a functional neurologist. A comprehensive understanding of neurology and receptor-based treatment will improve your skills as a chiropractor and provide a more thorough approach to treatment of your patients.
William Ormston

Why is Chiropractic Not Working?

Dr. O will look at reasons why it seems like chiropractic is not working for a particular case. Is it a problem with the animal or the adjustment? How can we tell?
Laura Lee

Keeping Shoulders and Stifles Out of Trouble

Current surgical procedures to repair a ruptured cranial cruciate ligament in the stifle of a dog are quite invasive and expensive. And the injured joint is never really completely normal again, with a high likelihood of developing osteoarthritis within a couple of years. Prevention is the best treatment. On the front leg, shoulders and elbows are the joints most at risk. Shoulders in particular are affected by both scapular and lower leg problems, and may also reflect cervical issues. Problems affecting correct alignment of front and hind legs, and maintaining correct joint alignment using chiropractic adjustments and myofascial releases will be discussed, using cases from the author's practice. Various strategies to maintain joint alignment and joint health will be discussed, particularly for young dogs destined for competitive sports. Audience participation in discussion is encouraged.
Stuart Garber

Advances in the Prevention and Treatment of Navicular Syndrome (Equine Podotrochlosis)

Navicular Syndrome, variously referred to as Navicular Disease, Caudal Heel Syndrome, Equine Podotrochlosis, etc. can be a devastating disease and often results in the end of a horse’s career. Management can be quite difficult as there are a variety different tissues that might be involved and successful outcomes require a multi pronged approach. This lecture will present several advances in its prevention and treatment from veterinary medical and farrier care to chiropractic technique, physical therapy modalities and embryo-phytotherapeutics, a novel way of administering plant stem cells.
Emily McLeod

The Benefits of DCs in DVM Practices - The Art of Integration

After years of forging relationships with multiple veterinarians in various practices, the benefits of sharing work spaces and co-treating patients have become abundantly clear. In this lecture you’ll be presented with ideas as to how to best approach veterinarians about working together for the benefit of the patient. Marketing strategies and relationship building will be discussed. WIFM (What’s in it for me?) will be forthrightly addressed, and practical, actual statistics from one animal chiropractor’s practice will be shared.
Petra Sullwold

Jane the Orangutang: Animal Chiropractic History

I recently had the opportunity to spend 4 days at the Palmer Chiropractic Archives and have photos and extensive research on animal chiropractic ie The story & photos of Jane the Orangutang that was published in the fountain head. This lecture is about the rich and at times crazy history of BJ Palmer as it relates to animals and animal chiropractic in general. The journey of animal chiropractic, some case studies as they relate through time and the future of animal chiropractic.
Amy Hayek

The Value of Animal Chiropractic

In this lecture I will explain the science behind finding the ideal client. In practice we often suffer with whatever client shows up or calls. In this lecture I will not only discuss why that actually harms your practice bottom line, but how to fire clients who are not allowing you the best life ever. I will also explain how to determine the best price point for your chiropractic services.

Lab Details

Wendy Coren

IASTM Techniques

This presentation will address mechanoreceptors and their roll in the effectiveness of IASTM techniques. The lecture will provide a practical understanding of the anatomy, physiology and function of the connective tissue receptors involved in canine mobility .Specific technique applications for nociception, relaxation and improved glide will be demonstrated. Applications will be discussed involving the use of an IASTM blade instrument for improved glide, reduced swelling, increased range if motion and awareness.
Sherry Gaber

Treat Rear Leg Weaknesses

Access occipital misalignment with the relationship to a rear leg weakness; Access atlas misalignment in relationship to a rear leg weakness; How to access a complete brain stem clearing of and occipital/atlas misalignment
Donna Gigliotti

Palpation

This will be a hands on lab intended to improve your palpation skills. Additonally, concepts such as where to begin, when to end and how best to adjust an animal will be covered.
Robin Robinett

Chiropractic low force combination technique

The lab will be hands on to demonstrate the techniques discussed in the lecture which uses a combination of chiropractic techniques, myofascial and muscle release techniques and muscle, bodywork techniques that are combined into a low force type of chiropractic adjustment. The techniques include the common techniques taught in the animal chiropractic basic course as well as Basic technique. Muscle and myofascial techniques will be discussed and how they are combined, including use of Rock Blades. A modification of the Masterson Method, an Equine body work technique will also be discussed and how some of those techniques can be used in the dog and cat to aid in the adjustment. Use of this combination of techniques results in an extremely low force type of chiropractic adjustment that aids in relaxing the muscle contractions and spasms that contribute or cause the chiropractic subluxations. These type of combination techniques result in the use of much less force, so that the patient relaxes and enjoys the adjustment more. The techniques require less effort and strength on the part of the clinician performing the adjustment, so helps to decrease on the wear and tear on the clinician over time. We will also discuss and demonstrate some home exercises that can be added to help prolong the interval between adjustments and help to maintain the adjustment.
Paul Brumett

Orthotics

Veterinary Orthotics (Braces) are a valid option for many patients with stifle, carpal or hock injuries. Whether the orthotic is used as pre and post-surgical support, in place of surgery, or as a sports brace. This wet lab will give attendees the basic knowledge needed to create a casting/impression with confidence for custom orthotics.
Mindy Neal

Show Steer Adjusting

Show Steer adjusting technique and safety with a full sized bovine skeleton for your visual inspection will allow doctors to become comfortable enough to start adjusting steers in their areas.